Drobeta Turnu Severin and Kladovo, can represent a cradle of tourism with a rich tradition. By lighting up the existing touristic atractions in area (The medieval fortress in Drobeta, the bridge of roman emperor Traian) through a show of lights and sound, through promotional video-clips and holograms, efforts are undertaken to utilise this potential in the most tourism-oriented places of this region in order to directly increase the number of visitors at the common cross-border destination.
The Lights On! project will design and package historical sites into attractive tourist attractions, by improving visitor experience, on-site services, creating joint marketing tools and developing new creative products. New products will be developed in cooperation with local entrepreneurs by using innovative service designing concepts.
Creating attractive new products and new marketing tools will increase visitor numbers on sites, attract new visitor groups and attract visitors to move between the sites. When local communities start benefitting from the sites and participate in project events their awareness of the historical and natural values will rise.
The project will do branding activities, create materials, and disseminate information online and via tourism organisations and info centres promoting the common history as well as the Danube region as an attractive place to see and learn more about it.
We will build and strengthen the tourism product and will go out with it on the national and international market, to bring added value, both in the area of local communities and in the development and promotion of tourism at a general level. The activities that will be carried out in this project will involve to a large extent the members of the two communities from Drobeta Turnu Severin and Kladovo, as well as the decision-makers from the Mehedinți and Borski cross-border area.