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“Lights ON!” (RORS 248) is a project financed by European Union through Interreg-IPA Cross-border Cooperation Romania-Serbia Programme and implemented by Mod of Life association from Drobeta Turnu Severin as Lead beneficiary in close cooperation with Drobeta Turnu Severin Municipality and Kladovo Touristic Organization.

Main objective of the project is to enhance tourism in cross-border region in order to promote social, economic and territorial development.
Drobeta Turnu Severin and Kladovo, can represent a cradle of tourism with a rich tradition. By lighting up the existing touristic atractions in area (The medieval fortress in Drobeta, the bridge of roman emperor Traian) through a show of lights and sound, through promotional video-clips and holograms, efforts are undertaken to utilise

this potential in the most tourism-oriented places of this region in order to directly increase the number of visitors at the common cross-border destination.

The Lights On! project will design and package historical sites into attractive tourist attractions, by improving visitor experience, on-site services, creating joint marketing tools and developing new creative products. New products will be developed in cooperation with local entrepreneurs by using innovative service designing concepts.
Creating attractive new products and new marketing tools will increase visitor numbers on sites, attract new visitor groups and attract visitors to move between the sites. When local communities start benefitting from the sites and participate in project events their awareness of the historical and natural values will rise.
The project will do branding activities, create materials, and disseminate information online and via tourism organisations and info centres promoting the common history as well as the Danube region as an attractive place to see and learn more about it.

We do not only intend to increase the number of tourists in region, the problem is to maintain the percentage of tourists we had last year, but also to increase the quality of services and visits into the destination. That is why, together with the two project partners, UAT Drobeta Turnu Severin and the Tourism Organization of Kladovo Municipality, we decided to implement „Lights ON!” project. It will define the quality of the tourism product in the cross-border area of the two counties – Mehedinți and Borski, starting with the accommodation area and ending with the transport and tour guide area, interspersed with gastronomy and traditional products. All these elements will define the quality of the destination as a whole, says the president of the Mod of Life Association, Galbenu Răzvan.
We will build and strengthen the tourism product and will go out with it on the national and international market, to bring added value, both in the area of local communities and in the development and promotion of tourism at a general level. The activities that will be carried out in this project will involve to a large extent the members of the two communities from Drobeta Turnu Severin and Kladovo, as well as the decision-makers from the Mehedinți and Borski cross-border area.