Project's Opening Conference in Drobeta
On Wednesday, 14 August 2019, the opening conference for the „Lights ON!” (RORS 248) project was held at the Continental Hotel in Drobeta Turnu Severin -Romania, in the presence of 25 participants and media representatives.
The conference was attended by all project partners: Mod of Life Association (LB), Drobeta Turnu Severin Municipality (B2) and Touristic Organization of Kladovo Municiplaity (B3), whose representatives addressed the guests and present media. Moreover, the Mayor of Drobeta Turnu Severin, which was present at the event expressed his support to the Lights ON! project, emphasizing the importance of cross-border relations between Romania and Serbia.
The participants had the opportunity to get more familiar with the goals and planned activities of the project. The project emerged from the necessity of developping tourism on cross-border area between two municipalities: Drobeta Turnu Severin and Kladovo. The Romanian and Serbian culture have been in a constant interaction since prehistoric time. There are historical key sites on both sides of the Danube, from where the areas have been reigned or the control of them have been contested. At present many of these sites are undeveloped and unknown as tourist attractions.
The Lights On! project will design and package historical sites into attractive tourist attractions, by improving visitor experience, on-site services, creating joint marketing tools and developing new creative products. New products will be developed in cooperation with local entrepreneurs by using innovative service designing concepts.
Creating attractive new products and new marketing tools will increase visitor numbers on sites, attract new visitor groups and attract visitors to move between the sites.
The project will do branding activities, create materials, and disseminate information online and via tourism organisations and info centres promoting the common history as well as the Danube region as an attractive place to see and learn more about it.
The main objective of the project is to enhance tourism in cross-border region in order to promote social, economic and territorial development.
The in the afternoon of same day, a team meeting of all project partners was started, with the purpose to further discuss and prepare for the implementation of the upcoming activities.